[READING] Reading often tells a player where to go, what to collect, and how to collect the items. I often find myself answering questions like "How do you add gems to your armour?" which is explained in the first few quests of the game, take your time and enjoy the game guys, it's not a rush.
[READING FORUM EVENTS] Read the entire post, the last forum event had entrees that were considered void due to being entered a week later. Many players didn't follow the current event (which is why I'm writing this) "PLEASE MAKE NEW POSTS IN THIS SECTION!! DO NOT FOLLOW MY POST ANY MORE!!!!"
[WORLD CHAT] Asking for free stuff, ie "Can someone give me a free mount?" doesn't work. The most frequently occurring result is that you are called a "noob" (annoying, low-leveled, terrible). Asking for help like "Can high levels help me with ______" doesn't work as many players do not wish to "waste their time" and therefore is recommended to join an empire, I hear Killers (with fire emoji in front of and behind the word "killer") is quite helpful ;] (recruitment in a guide...raising the bar ladies and gentlemen).
[GOLD AND SILVER COINS] Silver coins are NOT trade able and therefore my fellow players, they should not be asked for. Gold coins are very much so trade able and roughly equivalent to 1 million copper. So until you are able to make money very quickly, spend your money wisely. Remember you need to save gold coins (can be exchanged in "SHOP" at the rate of 10 silver coins for 1 gold coin) as they can be earned very slowly using "TAPJOY" which allows you to complete offers for free gold coins. With the gold coins you have, I STRONGLY recommend you research items, find the highs and lows in the "TRADING POST". When using the trading post make sure you undercut another persons price (remember there is a tax upon the item, which jacks the price up a bit) if you are ABLE to make a profit. Undercut a player just a bit, otherwise you risk making the item cheaper, while not effecting other items.
[TRADING] DO NOT TRADE ITEM FOR ITEM, it doesn't work most times as the other player refuses to send their "item" first and often just keep your item if you send it making the agreement a steal (They just robbed you :O ) but fear not if you take a screen shot and send to lakoo they will ban the other player making you feel satisfied if your scammer happens to be a lvl 55 with insane gear that they have been working on for months being banned.
[PETS] Legendary pets aren't always better. A legendary red dragon is cool and all but I'd prefer a precious flash element, why? Well the red dragon is a magic pet, unlike the flash element, but the talent is useful for the user if they are a wizard as their opponents will have their element resistance lowered making the wizard very accurate. The flash element's talent is an increased resistance to element and curse attacks, which combined with the assists (curse or element) will protect the user using the pet and should the pet have higher resistance than a wizard attacking, the attack will miss entirely, making the wizard harmless :) . That makes anyone with low resistance a very happy person while the attacker a very sad panda (South Park reference ;] ) person. In short, determine what kind of pet you need, do you need a pet to damage? Do you need a pet to protect you? All pets are good, just depends on the need of the user...
[MOUNTS] Mounts aren't necessary at low levels, and aren't just for looking cool. Put some thought into it guys! Do you want to be scarcely hit by melee/ranged foes? Then equip a mount that has a good bonus towards dodge. Do you want to be speedy as well? Equip a mount that has a speed bonus as well. You won't find a mount that is 100% what you want, but you can get much closer than just buying something entirely useless but looks cool.
My name is to be withheld until I find that there is enough of the "helpful votes" (like from the previous screen, or from the forum page -> click guides). I do hope I am able to tell my name, so please, if you do find this general guide to be helpful, like it. 20 votes and I can get some gold coins for skills :D